College

Buchtel College of Arts and Sciences

Date of Last Revision

2023-05-12 10:13:21

Major

Accounting

Honors Course

Honors Project in Business

Number of Credits

2

Degree Name

Bachelor of Business Administration

Date of Expected Graduation

Spring 2023

Abstract

We were given the opportunity to work with a client this year, Sugardale. We collected secondary research through online databases. Then we performed interviews, focus groups, and surveys to get the primary research. This presentation is a collection of our primary and secondary research on the company and the recommendations we made to help the target demographic.

Research Sponsor

Dean RJ Nemer

First Reader

Mark Rittenour

Second Reader

Andy Platt

Honors Faculty Advisor

Dr. Owens

Proprietary and/or Confidential Information

No

Included in

Business Commons

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