Department of Marketing

 
Welcome to the Marketing Department at The University of Akron where we strive to stay in the forefront of marketing education, practice and research. Our hands-on, applied philosophy of education is highlighted by real clients and real-world case studies that reflect the complexity and challenges of today's marketing environment. We welcome you to join us and learn the theories, skills and techniques necessary to apply the latest marketing technologies in the new economy.

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Submissions from 2015

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"I Think I Can…I Think I Can": The Impact of Perceived Selling Efficacy and Deal Disclosure on Salesperson Escalation of Commitment, Leff Bonney, Christopher Plouffe, and Jeremey Wolter

Submissions from 2014

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Equity Analyst Recommendations: A Case for Affirmative Disclosure, William E. Baker and Gregory Dumont

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The Effect of Radical Innovation in/Congruence on New Product Performance, William E. Baker, James M. Sinkula, Amir Grinstein, and Stav Rosenzweig

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Financial Incentives and Salesperson Time Orientation in New Product Launch: A Longitudinal Study, Frederik Beuk

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The Five-factor Model of Personality and Knowledge Transfer in the United Arab Emirates, Micha B. Harari, Naveen Jain, and Thomas Joseph

Submissions from 2013

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Location Determinants for Emerging Market Firms, Douglas R. Hausknecht, Naveen K. Jain, and Debmalya Mukherjee

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Emerging Market Multinationals' Location Choice: The Role of Firm Resources and Internationalization Motivations, Douglas R. Hausknecht, Somnath Lahiri, and Naveen K. Jain

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Testing an Enhanced, Process-Based View of the Sales Process, Christopher R. Plouffe, Yvette Holmes Nelson, and Frederik Beuk

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The Changing Business Landscape of Romania: Lessons for and from Transition Economies, Andrew Thomas, Nicolae Al. Pop, and Constantin Bratianu

Submissions from 2012

The Final Journey of the Saturn V, Andrew Thomas and Paul N. Thomarios

Submissions from 2011

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The Effect of Salesperson's Concern for Reputation on the Launch Effort for New Products, Frederik Beuk

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Cross-Cultural Challenges in Product Placement, Taejun David Lee, Yongjun Sung, and Federico DeGregorio

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Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant, Linda Orr

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Viewing International Students as State Stimulus Potential: Current Perceptions and Future Possibilities, Deborah Owens, Prashant Srivastava, and Aniqa Feerasta

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Intraorganizational Employee Navigation and Socially-Derived Outcomes: Conceptualization, Validation, and Effects on Job Performance, Christopher Plouffe and Yany Gregoire

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Soft Landing: Airline Industry Strategy, Service, and Safety, Andrew r. Thomas

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A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations, Peter C. Verhoef, Peter S. H. Leeflang, Jochen Reiner, Martin Natter, William Baker, Amir Grinstein, Anders Gustafsson, Pamela Morrison, and John Saunders

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Improving Marketing Capabilities and Firm Financial Performance via Marketing Exploration and Exploitation, Douglas W. Vorhies, Linda Orr, and Victoria D. Bush

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The Impact of U.S.-Sponsored Foreign Trade Office Activities., Timothy J. Wilkinson, Andrew Thomas, and Mary McNally

Submissions from 2010

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Attitude Behavior Consistency, William E. Baker

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Branding of Post‐Purchase Ancillary Products and Services: An Application in the Mobile Communications Industry, William Baker, Donald Sciglimpaglia, and Massaud Saghafi

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Regulatory fit: How individuals progress through the stages of the creative process, Tim Basadur, Frederik Beuk, and Javier Monllor

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The Power of Reach and Frequency In the Age of Digital Advertising: Offline and Online Media Demand Different Metrics, Federico DeGregorio

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Understanding Attitudes toward and Behaviors in Response to Product Placement: A Consumer Socialization Framework, Federico DeGregorio

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Consumer Response Models: What data predicts best, hard or soft? , Linda Orr

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Monitoring the Ethical Use of Sales Technology: An Exploratory Field Investigation., Linda Orr

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Personality Traits and Its Effect on Brand Commitment: An Empirical Investigation, Deborah Owens

Submissions from 2009

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The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses., William Baker and James M. Sinkula

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Impact of Internet Self-Efficacy on e-Service Brands , Terry Daugherty

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Third-Person Effect and Social Networking: Implications for Online Marketing and Word-of-Mouth Communication., Terry Daugherty

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Giving a shout out to Seagram's gin: Extent of and attitudes towards brands in popular songs., Federico DeGregorio

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Does Stronger Links with Practice Make Perfect? A Survey of Advertising Scholars, Federico DeGregorio and I-Huei Cheng

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Resources, strategies, location determinants, and host country location choice by emerging market firms, Naveen Kumar Jain

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Customer-Directed Selling Behaviors and Performance: A Comparison of Existing Perspectives, Christopher Plouffe

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SOCOs Impact on Individual Sales Performance: The Integration of Selling Skills as a Missing Link, Christopher Plouffe

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Non-Student Consumer Attitudes towards Product Placement: Implications for Public Policy and Advertisers, Yongjun Sung, Federico DeGregorio, and Jong-Hyuok Jung

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Managing Relationships With Chinese Joint Venture Partners., Andrew Thomas

Submissions from 2008

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Consumer learning and the effects of virtual experience relative to indirect and direct product experience., Terry Daugherty

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Exploring Consumer Motivations for Creating User-Generated Content., Terry Daugherty

The Psychology of Consumer Control Contextualized Within DVR Technologies, Terry Daugherty

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Brand Placements in Korean Films, 1995-2003: A Content Analysis., Federico DeGregorio

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Does (Linking with) Practice Make Perfect? A Survey of Public Relations Scholars' Perspectives., Federico DeGregorio

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New Brand Worlds: College Student Consumer Attitudes toward Brand Placement in Films, Television Shows, Songs, and Video Games., Federico DeGregorio

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Offshoring Propensity in Information Technology Services: A Firm and Country Level Analysis., Naveen Kumar Jain

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A RE-INQUIRY OF HOFSTEDE'S CULTURAL DIMENSIONS: A CALL FOR 21st CENTURY CROSS-CULTURAL RESEARCH., Linda Orr

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Navigating Difficult Waters: Publishing Trends and Scholarship in Sales Research, Christopher Plouffe

Submissions from 2007

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Does Market Orientation Facilitate Balanced Innovation Programs? An Organizational Learning Perspective., William Baker and James M. Sinkula

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InBranding: Developing a conceptual model, Frederik Beuk

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Consumer Attitudes towards Product Placement: Implications for Public Policy, Federico DeGregorio

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Measuring and exploring symbolic money meanings., Linda Orr

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Sales technology: Help or hindrance to ethical behaviors and productivity?., Linda Orr

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Assessing the Evolution of Sales Knowledge: A 20-Year Content Analysis , Christopher Plouffe

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Salesperson Navigation: The Intra-organizational, Christopher Plouffe

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The End of Mass Marketing: or, Why All Successful Marketing is Now Direct Marketing, Andrew Thomas

Submissions from 2006

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The Complementary Effect of Market Orientation and Entrepreneurial Orientation on Innovation Success and Profitability, William Baker and James M. Sinkula

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A Hybrid-Multichannel Approach to Internet Marketing: Think Global, Act Locally , Douglas Hausknecht

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Building Skills with Professional Activity Reports, Linda Orr

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A GENDER COMPARISON OF NATIONAL IDENTITY: IMPLICATIONS FOR SALES MANAGERS., Andrew Thomas

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The Outsourcing Compulsion., Andrew Thomas

Submissions from 2005

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Environmental Marketing Strategy and Firm Performance: Effects on New Product Performance and Market Share., William Baker and James M. Sinkula

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Market Orientation and the New Product Paradox., William Baker and James M. Sinkula

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A Comparison of Consumers' Responses to Traditional Advertising and Product Placement Strategies: Implications for Advertisers, Terry Daugherty

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Organizational Learning and Dynamic Marketing Capabilities - Implications for Organizational Performance, Linda Orr

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Threats to international operations: dealing with political risk at the firm level., Deborah Owens

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Anti-Commercial Consumer Rebellion: Conceptualization and Measurement, Christopher Plouffe

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Change or Die! How to Transform Your Organization from the Inside Out, Andrew Thomas

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It's the distribution, stupid!., Andrew Thomas

Submissions from 2004

Brand Name Deployment: Initiating Relationships Through Attentive Processing in Music Lyrics, Terry Daugherty

Editors Note: Special Issue on Gaming and Its Relationship with Interactive Advertising, Marketing and Communication (Guest Editor), Terry Daugherty

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Effects of 3-D Visualization on Persuasion in Online Shopping Sites: A Moderating Role of Product Knowledge, Terry Daugherty

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Whos on First? Stakeholder Differences in Customer Relationship Management and the Elusive Notion of Shared Understanding, Christopher Plouffe

Submissions from 2003

Does Brand Name Imprinting in Memory Increase Brand Information Retention?., William Baker

E-Branding: The Influence of Compelling Virtual Product Experiences on Brand Attitude, Terry Daugherty

The Impact of Consumer Self-Efficacy on Brand Attitude and Adoption of e-Services, Terry Daugherty

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The Role of Virtual Experience in Consumer Learning., Terry Daugherty

Submissions from 2002

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Market Orientation, Learning Orientation and Product Innovation: Delving into the Organization's Black Box, William E. Baker and James M. Sinkula

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Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence., Terry Daugherty

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AN EMPIRICAL INVESTIGATION OF MARKET BARRIERS AND THE POLITICAL ACTIVITIES OF INDIVIDUAL FIRMS., Deborah Owens

Submissions from 2001

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CHARACTERISTICS OF VIRTUAL EXPERIENCE IN ELECTRONIC COMMERCE: A PROTOCOL ANALYSIS., Terry Daugherty

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'Thinking Global, Acting Local': An Attribute Approach to Product Strategy., Douglas Hausknecht

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A cross-cultural/cross-national study of influencing factors and socially desirable response biases., Deborah Owens

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The Differential Impact of Price Related Consumer Promotions on Loyal versus Non-Loyal Users of the Brand: A Field Study Investigation, Deborah Owens

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Intermediating Technologies and Multi-Group Adoption: A Comparison of Consumer and Merchant Adoption Intentions Toward a New Electronic Payment System, Christopher Plouffe

Submissions from 2000

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A Further Examination of the Vermont Visitor: The 1999 Phase Three National Reports. Report #2 Product Purchases in Vermont, William Baker

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A Geo-Demographic Analysis of the Vermont Visitor, William Baker

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Cognitive Dissonance after Purchase: A Multidimensional Scale., Douglas Hausknecht

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Why Smart Cards Have Failed: Looking to Consumer and Merchant Reactions to a New Payment Technology, Christopher Plouffe

Submissions from 1999

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A National Survey of the Vermont Visitor, William Baker

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The Effectiveness of the 1998 Vermont Fall Foliage Television Advertising Campaign, William Baker

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Learning Orientation, Market Orientation, and Innovation: Integrating and Extending Models of Organizational Performance, William Baker and James M. Sinkula

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The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance., William Baker and James M. Sinkula

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The Effect of Simplifying the Complaint Process: A Field Experiment with the Better Business Bureau, Douglas Hausknecht

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Evaluating a firm's customer service department., Deborah Owens

The Ongoing Failure of Smart Cards in North America: A Case Study, Christopher Plouffe

Submissions from 1998

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1997-1998 Winter Inquiry Study: Monitoring 1-800-Vermont, William Baker

Submissions from 1997

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A Framework for Market-Based Organizational Learning: Linking Values, Knowledge, and Behavior., William Baker, James M. Sinkula, and Thomas Noordewier

Submissions from 1996

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A Longitudinal Study of the Use of Children in Magazine Advertising, Douglas Hausknecht

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Unraveling the Mystery of Parents' Work, Douglas Hausknecht

Submissions from 1995

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Reader Categorization of a Controversial Communication: Advertisement Versus Editorial, J. B. Wilkinson, Douglas R. Hausknecht, and George E. Prough

Submissions from 1986

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The Effects of Time Compressed Advertising on Brand Attitude Judgments, Douglas Hausknecht