Title
Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence.
Document Type
Article
Publication Date
Fall 2002
Volume
31
First Page
43
Last Page
57
Recommended Citation
Daugherty, Terry, "Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence." (2002). Department of Marketing. 222.
https://ideaexchange.uakron.edu/marketing_ideas/222
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