Title
The Power of Reach and Frequency In the Age of Digital Advertising: Offline and Online Media Demand Different Metrics
Document Type
Article
Publication Date
Fall 2010
Recommended Citation
DeGregorio, Federico, "The Power of Reach and Frequency In the Age of Digital Advertising: Offline and Online Media Demand Different Metrics" (2010). Department of Marketing. 68.
https://ideaexchange.uakron.edu/marketing_ideas/68
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