Title

From Coca-Cola to Chewing Gum The Applied Psychology of Harry Hollingworth, Volume 2

Authors

Harry Hollingworth
Ludy T. Benjamin
Lizette Royer-Barton

Files

Description

Harry Levi Hollingworth was one of the pioneers in the field known today as industrial-organizational psychology. He was the author of more than 20 books and 100 scientific and theoretical articles. His honors were many, including serving as President of the American Psychological Association in 1927. In 1940, at the age of 60 and partly initiated by the sudden death of his wife, Hollingworth took stock of his life in an autobiography that focused on his origins and development in rural Nebraska and his subsequent career as a psychologist at Columbia University. For the first time, this autobiography is now available.

ISBN

978-1-935603-54-2

Publication Date

Spring 2-7-2013

Publisher

University of Akron Press

City

Akron, Ohio

Keywords

Psychology; Advertising

Disciplines

Industrial and Organizational Psychology

Recommended Citation

Hollingworth, Harry; Benjamin, Ludy T.; and Royer-Barton, Lizette, "From Coca-Cola to Chewing Gum The Applied Psychology of Harry Hollingworth, Volume 2" (2013). University of Akron Press Publications. 173.
https://ideaexchange.uakron.edu/uapress_publications/173