Date of Last Revision
Marketing: Marketing Management Program
Bachelor of Science in Business Administration
Date of Expected Graduation
When our team originally began our project, we initially held the assumption that millennials do not care about car ownership or driving. As our secondary research progressed, we found that millennials do indeed care about automobiles, but limited research existed as to any underlying issues regarding car maintenance and service. We addressed this issue in our primary research and found that millennials experience anxiety as they do not know much about car maintenance. Our recommendations were targeted towards easing both the surface anxiety and addressing the underlying issues as well as helping prepare Goodyear for future trends that may arise.
Honors Business Forum
Shupe, Colwell S.; Synek, Jill M.; Chips, Erin M.; and Van Meter, Eric A., "An Analysis of Millennial Attitudes Towards Car Servicing" (2019). Williams Honors College, Honors Research Projects. 984.
Business Administration, Management, and Operations Commons, Business Analytics Commons, Corporate Finance Commons, E-Commerce Commons, Marketing Commons