Date of Last Revision
2023-05-03 13:12:30
Major
Marketing: Marketing Management Program
Degree Name
Bachelor of Science in Business Administration
Date of Expected Graduation
Spring 2019
Abstract
When our team originally began our project, we initially held the assumption that millennials do not care about car ownership or driving. As our secondary research progressed, we found that millennials do indeed care about automobiles, but limited research existed as to any underlying issues regarding car maintenance and service. We addressed this issue in our primary research and found that millennials experience anxiety as they do not know much about car maintenance. Our recommendations were targeted towards easing both the surface anxiety and addressing the underlying issues as well as helping prepare Goodyear for future trends that may arise.
Research Sponsor
Honors Business Forum
First Reader
Andy Platt
Second Reader
Susan Hanlon
Recommended Citation
Shupe, Colwell S.; Synek, Jill M.; Chips, Erin M.; and Van Meter, Eric A., "An Analysis of Millennial Attitudes Towards Car Servicing" (2019). Williams Honors College, Honors Research Projects. 984.
https://ideaexchange.uakron.edu/honors_research_projects/984
Included in
Business Administration, Management, and Operations Commons, Business Analytics Commons, Corporate Finance Commons, E-Commerce Commons, Marketing Commons