Date of Last Revision

2023-05-02 19:08:12


Marketing: Marketing Management Program

Degree Name

Bachelor of Business Administration

Date of Expected Graduation

Spring 2017


The Goodyear Tire and Rubber Company is investigating whether or not their soybean oil tires should be advertised as such to the public. This paper discusses the various research methods that were used to come up with reccomendations to Goodyear. Some of these methods include secondary search, store observations, a survey, and a focus group. With the recommendations outlined in the paper, The Goodyear Tire and Rubber Company can assure great success with their soybean oil tires.

Research Sponsor

The Goodyear Tire and Rubber Company

First Reader

Susan Hanlon

Second Reader

Andrew Platt

Included in

Marketing Commons



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