Date of Last Revision
Marketing: Marketing Management Program
Bachelor of Business Administration
Date of Expected Graduation
The Goodyear Tire and Rubber Company is investigating whether or not their soybean oil tires should be advertised as such to the public. This paper discusses the various research methods that were used to come up with reccomendations to Goodyear. Some of these methods include secondary search, store observations, a survey, and a focus group. With the recommendations outlined in the paper, The Goodyear Tire and Rubber Company can assure great success with their soybean oil tires.
The Goodyear Tire and Rubber Company
Moeller, Alexa; Kleines, Sara; Gawdyda, Kristyn; Hershberger, Logan; and Lauber, Casey, "Honors Project- Goodyear" (2017). Williams Honors College, Honors Research Projects. 373.