Honors Project- Goodyear

Author

Alexa Moeller, University of AkronFollow
Sara Kleines, University of AkronFollow
Kristyn Gawdyda, University of AkronFollow
Logan Hershberger, University of AkronFollow
Casey Lauber, University of AkronFollow

Date of Last Revision

2023-05-02 19:08:12

Major

Marketing: Marketing Management Program

Degree Name

Bachelor of Business Administration

Date of Expected Graduation

Spring 2017

Abstract

The Goodyear Tire and Rubber Company is investigating whether or not their soybean oil tires should be advertised as such to the public. This paper discusses the various research methods that were used to come up with reccomendations to Goodyear. Some of these methods include secondary search, store observations, a survey, and a focus group. With the recommendations outlined in the paper, The Goodyear Tire and Rubber Company can assure great success with their soybean oil tires.

Research Sponsor

The Goodyear Tire and Rubber Company

First Reader

Susan Hanlon

Second Reader

Andrew Platt

Recommended Citation

Moeller, Alexa; Kleines, Sara; Gawdyda, Kristyn; Hershberger, Logan; and Lauber, Casey, "Honors Project- Goodyear" (2017). Williams Honors College, Honors Research Projects. 373.
https://ideaexchange.uakron.edu/honors_research_projects/373