College of Business Administration

Date of Last Revision

2024-06-04 07:25:17


Supply Chain/Operations Management

Honors Course

Honors Project in Business Admin

Number of Credits


Degree Name

Bachelor of Business Administration

Date of Expected Graduation

Fall 2024


My Honors Research Team is assisting the small company called Hartville Potato Chips in their positioning and marketing in the business world. Our group looks to assess position where this company occupies in consumers' minds, how they can leverage their unique position, what companies they can partner with, what companies they partner with that are most successful, and where, financially, company is doing well. Our research will consist of interviews, second hand research, working with client, analyzing of financial materials, and focus groups. The goal overall is bring the company to a better spot in location of customers' heads.

Research Sponsor


First Reader


Second Reader


Honors Faculty Advisor

Deborah Owens

Proprietary and/or Confidential Information



This group project, consisting of myself (Colton Zweifel), Nick Maricocchi, Augustine Holben, Madyson Miller, Adam Weidmann, and Ashlyn Pinkerton has been approved by Dr. Deborah Owens on 10/17/2023



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