College
College of Business Administration
Date of Last Revision
2024-06-04 07:25:17
Major
Supply Chain/Operations Management
Honors Course
Honors Project in Business Admin
Number of Credits
6
Degree Name
Bachelor of Business Administration
Date of Expected Graduation
Fall 2024
Abstract
My Honors Research Team is assisting the small company called Hartville Potato Chips in their positioning and marketing in the business world. Our group looks to assess position where this company occupies in consumers' minds, how they can leverage their unique position, what companies they can partner with, what companies they partner with that are most successful, and where, financially, company is doing well. Our research will consist of interviews, second hand research, working with client, analyzing of financial materials, and focus groups. The goal overall is bring the company to a better spot in location of customers' heads.
Research Sponsor
n/a
First Reader
n/a
Second Reader
na
Honors Faculty Advisor
Deborah Owens
Proprietary and/or Confidential Information
No
Recommended Citation
Zweifel, Colton J.; Holben, Augustine M.; Pinkerton, Ashlyn T.; Weidmann, Adam J.; Maricocchi, Nick S.; and Miller, Madyson E., "Hartville Potato Chips Proposal" (2024). Williams Honors College, Honors Research Projects. 1843.
https://ideaexchange.uakron.edu/honors_research_projects/1843
Comments
This group project, consisting of myself (Colton Zweifel), Nick Maricocchi, Augustine Holben, Madyson Miller, Adam Weidmann, and Ashlyn Pinkerton has been approved by Dr. Deborah Owens on 10/17/2023