College
College of Business Administration
Date of Last Revision
2023-05-04 10:04:28
Major
Business Administration
Honors Course
6100:497:003
Number of Credits
3
Degree Name
Bachelor of Business Administration
Date of Expected Graduation
Spring 2021
Abstract
Our team will conduct secondary and primary research to analyze the business podcast industry, as well as our client Upside FM. Through extensive research on both the industry and company, we will develop a city-by-city analysis to understand the local communities, emerging business prospects, potential sponsors in the area, and competitors as well. Factoring in all the aforementioned knowledge and analyses, we will arrive at conclusions as to the optimal cities for Upside's expansion. Other recommendations will include current media competition and ways they could improve the content and structure of their business model.
Research Sponsor
Eric Hornung
First Reader
Joseph Fox
Second Reader
Andy Platt
Honors Faculty Advisor
Joseph Fox
Recommended Citation
Vang, Gabrielle; Counts, Brandon; Suarez, Gema; and Wolski, Nicholas, "Upside FM: Emerging Business Podcasts" (2021). Williams Honors College, Honors Research Projects. 1333.
https://ideaexchange.uakron.edu/honors_research_projects/1333
Gabrielle Vang Cover Sheet.pdf (162 kB)
Brandon Counts Cover Sheet.pdf (163 kB)
Gema Suarez Cover Sheet.pdf (160 kB)
Nicholas Wolski Cover Sheet.pdf (163 kB)