College

College of Business Administration (CBA)

Date of Last Revision

2020-05-12 12:30:40

Major

Business Administration

Honors Course

Honors Project in Business Admin.

Number of Credits

3

Degree Name

Bachelor of Business Administration

Date of Expected Graduation

Spring 2020

Abstract

This report offers recommendations and implementation methods of different modes of entry for Goodyear to enter into the last mile delivery market. Goodyear came to us with the prompt, "pick a customer segment, build a strategy, frame how it works and pitch the idea," and this paper attempts to answer this prompt.

Research Sponsor

Goodyear

First Reader

Andy Platt

Second Reader

Joseph Fox

Honors Faculty Advisor

Andy Platt

Comments

n/a

Included in

Business Commons

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