College of Business Administration (CBA)
Date of Last Revision
Honors Project in Business Admin.
Number of Credits
Bachelor of Business Administration
Date of Expected Graduation
This report offers recommendations and implementation methods of different modes of entry for Goodyear to enter into the last mile delivery market. Goodyear came to us with the prompt, "pick a customer segment, build a strategy, frame how it works and pitch the idea," and this paper attempts to answer this prompt.
Honors Faculty Advisor
Howard, Nolan; Rardin, Catherine Elizabeth; Henning, Tyler Michael; Benton, Benjamin D.; and Kennelly, Matthew Jacob, "Goodyear Project - Mile Marker 0" (2020). Williams Honors College, Honors Research Projects. 1195.