Goodyear Project - Mile Marker 0

Author

Nolan HowardFollow
Catherine Elizabeth Rardin, University of AkronFollow
Tyler Michael Henning, The University of AkronFollow
Benjamin D. Benton, The University of AkronFollow
Matthew Jacob Kennelly, The University of AkronFollow

College

College of Business Administration (CBA)

Date of Last Revision

2023-05-03 16:54:31

Major

Business Administration

Honors Course

Honors Project in Business Admin.

Number of Credits

3

Degree Name

Bachelor of Business Administration

Date of Expected Graduation

Spring 2020

Abstract

This report offers recommendations and implementation methods of different modes of entry for Goodyear to enter into the last mile delivery market. Goodyear came to us with the prompt, "pick a customer segment, build a strategy, frame how it works and pitch the idea," and this paper attempts to answer this prompt.

Research Sponsor

Goodyear

First Reader

Andy Platt

Second Reader

Joseph Fox

Honors Faculty Advisor

Andy Platt

Comments

n/a

Recommended Citation

Howard, Nolan; Rardin, Catherine Elizabeth; Henning, Tyler Michael; Benton, Benjamin D.; and Kennelly, Matthew Jacob, "Goodyear Project - Mile Marker 0" (2020). Williams Honors College, Honors Research Projects. 1195.
https://ideaexchange.uakron.edu/honors_research_projects/1195