Major

Supply Chain/Operations Management

Degree Name

Bachelor of Business Administration

Date of Graduation

Spring 2019

Abstract

The purpose of the Project Report is to explain our secondary and primary research findings, our analyses of these, and our solutions and recommendations as well as next steps for Goodyear Tire & Rubber Company in the “as-a-service” industry. The report begins with our secondary research finding, then moves into our primary research methods, statistical testing and data results, findings, and limitations of our primary research. We will then suggest our solutions and recommendations for the company based on our research. Last, we will detail our expected financial results for the company, as well as the action steps and future research they should consider.

Research Sponsor

Susan Hanlon

First Reader

Susan Hanlon

Second Reader

Andy Platt

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