Date of Graduation

Spring 2018

Document Type

Honors Research Project

Degree Name

Bachelor of Arts


Business and Organizational Communication - Public Relations

Research Sponsor

McKenna Vietmeier

First Reader

Juan Contreras

Second Reader

Mark Rittenour


Retreat groups are an integral part of nonprofit camp communities. Their attendance and volunteer efforts directly correlate with the success of the organization. Therefore it is necessary to understand why retreat groups visit camp environments and volunteer their time, as well as how they prefer to receive information in order for them to be best supported throughout their experience. It is key, as a nonprofit, to understand the best and most efficient methods of presenting retreatants with information, so that retention is increased and communication uncertainty is decreased. In addition, it is essential to understand the communication processes within the nonprofit organization in order to determine the most efficient way to disseminate information based on staff ability.