Date of Graduation

Fall 2016

Document Type

Honors Research Project

Degree Name

Bachelor of Science


Applied Mathematics

Research Sponsor

Dr. Curtis Clemons

First Reader

Dr. Curtis Clemons

Second Reader

Dr. Patrick Wilber


This research project examines multi-faceted Uber data taken over a 5 week period of time (5/19/16-6/22/16) in the central London area, including wait times, exact GPS locations, days of the week analyses, and time analyses. Adapted from a 6-month work project at my company, Vertical Knowledge, this analysis explores multiple levels of depth through different visualizations of the data, from charts and graphs to an extensive Tableau analysis. Through this analysis, we were able to provide multiple explanations for anomalies in the data and provide reasoning for increased traffic and justified surge pricing during certain times and days.