Date of Last Revision
Integrated Marketing Communication
Bachelor of Business Administration
Date of Expected Graduation
Since October 2015, the Honors Business From and Awesome Inc. has been working with The J. M. Smucker Company to investigate the employment preferences, motivations and geographic preferences of millennial talent in Northeast Ohio. Through extensive secondary and primary research, Awesome Inc has provided an in-depth review of millennials in Northeast Ohio, and has provided two significant and applicable recommendations as supported by the research findings to assist The J. M. Smucker Company in their recruiting efforts.
Dr. Susan C. Hanlon
Powell, Katharine; Clawson, Taylor; Scheuermann, Rachel; Brown, John; Johnson, Brandon; and Stoneburner, Elizabeth, "Recruiting and Hiring Millennial Talent in Northeast Ohio" (2016). Williams Honors College, Honors Research Projects. 351.