Date of Graduation

Spring 2016

Document Type

Honors Research Project

Degree Name

Bachelor of Business Administration


Integrated Marketing Communication

Research Sponsor

Dr. Susan C. Hanlon


Since October 2015, the Honors Business From and Awesome Inc. has been working with The J. M. Smucker Company to investigate the employment preferences, motivations and geographic preferences of millennial talent in Northeast Ohio. Through extensive secondary and primary research, Awesome Inc has provided an in-depth review of millennials in Northeast Ohio, and has provided two significant and applicable recommendations as supported by the research findings to assist The J. M. Smucker Company in their recruiting efforts.

FINAL Secondary Research Report - Awesome Inc..docx (55 kB)
All of the secondary research that inspired the primary research in the Project Paper

Client Presentation and Abstract.docx (11 kB)