Date of Graduation

Spring 2015

Document Type

Honors Research Project

Degree Name

Bachelor of Business Administration


Marketing: Marketing Management Program

Research Sponsor

John Midlik

First Reader

Frederik Beuk

Second Reader

James D. McKelvey


Old Style Havana Rum Start Up Plan includes the market analysis and feasibility of creating start up rum company in North East Ohio. A rum industry analysis helps lead to a creative start up strategy and a first year financial plan for what will be a new liquor on the market.