College of Business Administration

Date of Last Revision

2023-05-05 21:59:22


Marketing Management

Honors Course

Honors Project in Business Administration

Number of Credits


Degree Name

Bachelor of Business Administration

Date of Expected Graduation

Spring 2022


Goodwill Industries is a nonprofit organization. Not only do they specialize in charity work, but they also have a chain of stores that focus on thrift shopping. Additionally, Goodwill provides other services, such as recycling clothing, electronics, and other goods. Recently, Goodwill of Akron, Ohio received a grant of five million dollars, where the money for the grant would have to be utilized in five years. The main objective of this project was to find a way for Goodwill to use grant money efficiently, to generate revenue for a new transportation initiative.

Our team has recommended utilizing the most popular social media platforms a little more, along with improving the Goodwill app, and utilizing in-store marketing to increase awareness about green branding. Overall, Goodwill should focus on green branding when using their grant.

Research Sponsor

Dr. Hanlon

First Reader


Second Reader


Honors Faculty Advisor

Dr. Susan C. Hanlon



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