College of Business Administration
Date of Last Revision
Honors Project in Business Administration
Number of Credits
Bachelor of Business Administration
Date of Expected Graduation
Goodwill Industries is a nonprofit organization. Not only do they specialize in charity work, but they also have a chain of stores that focus on thrift shopping. Additionally, Goodwill provides other services, such as recycling clothing, electronics, and other goods. Recently, Goodwill of Akron, Ohio received a grant of five million dollars, where the money for the grant would have to be utilized in five years. The main objective of this project was to find a way for Goodwill to use grant money efficiently, to generate revenue for a new transportation initiative.
Our team has recommended utilizing the most popular social media platforms a little more, along with improving the Goodwill app, and utilizing in-store marketing to increase awareness about green branding. Overall, Goodwill should focus on green branding when using their grant.
Honors Faculty Advisor
Dr. Susan C. Hanlon
Meltzer, Elia; Vartak, Esha S.; Crone, William M.; and Richards, Ryan T., "Goodwill Going Green: How Green Branding Can Generate $1M in Revenue" (2022). Williams Honors College, Honors Research Projects. 1575.