College

College of Business Administration

Date of Last Revision

2022-05-05 12:12:19

Major

Business Data Analytics

Honors Course

Honors Project in Business

Number of Credits

3

Degree Name

Bachelor of Arts

Date of Expected Graduation

Spring 2022

Abstract

Our research project was designed to answer one question: is it feasible for the Goodwill Industries of Akron to use upcycled clothing as a sustainable revenue driver to fund their mission? Upcycled products are simply defined as products whose value has been increased by combination or alteration. This contrasts with product reuse or recycling which Goodwill already utilizes as ways to generate revenue. Goodwill’s primary source of revenue currently is the resale of donated goods at their brick-and-mortar stores, and we thought that upcycled goods were consistent with their established business model. We hypothesized that the same consumers that presently shop at Goodwill store would be willing to purchase these products and that Goodwill could capitalize on this trend.

Research Sponsor

Susan Hanlon

First Reader

Susan Hanlon

Second Reader

Susan Hanlon

Honors Faculty Advisor

Susan Hanlon

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