Buchtel College of Arts and Sciences
Date of Last Revision
Number of Credits
Bachelor of Science
Date of Expected Graduation
For my Honors Research project, I will be creating and implementing a social media plan to promote a charity 5k that will benefit Akron Children's Hospital. This social media plan will identify a target audience and key publics and use research on these publics to identify the best platforms to utilize in order to reach them. I will create content that will engage my audience and encourage them to participate in the 5k race. After developing and utilizing this social media plan and after the conclusion of the event, I will compare the participant turn out from the current event to previous years the event was hosted. Using this data, I will analyze the effectiveness of my social media campaign and decide whether or not social media can impact the participation of an event.
Honors Faculty Advisor
Gombosch, Leah, "The Impact of Social Media on the Participant Turnout of an Event" (2022). Williams Honors College, Honors Research Projects. 1475.