College

Buchtel College of Arts and Sciences

Date of Last Revision

2022-04-22 08:54:22

Major

Communication

Honors Course

7600: 485

Number of Credits

3

Degree Name

Bachelor of Science

Date of Expected Graduation

Spring 2022

Abstract

For my Honors Research project, I will be creating and implementing a social media plan to promote a charity 5k that will benefit Akron Children's Hospital. This social media plan will identify a target audience and key publics and use research on these publics to identify the best platforms to utilize in order to reach them. I will create content that will engage my audience and encourage them to participate in the 5k race. After developing and utilizing this social media plan and after the conclusion of the event, I will compare the participant turn out from the current event to previous years the event was hosted. Using this data, I will analyze the effectiveness of my social media campaign and decide whether or not social media can impact the participation of an event.

Research Sponsor

McKenna Vietmeier

First Reader

Rhiannon Kallis

Second Reader

Andrea Meluch

Honors Faculty Advisor

Kathleen Clark

Included in

Social Media Commons

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