College

Buchtel College of Arts and Sciences

Date of Last Revision

2021-12-29 17:18:28

Major

Marketing Management

Honors Course

6100:497

Number of Credits

2

Degree Name

Bachelor of Business Administration

Date of Expected Graduation

Fall 2021

Abstract

Despite the benefits of diets containing fresh fruits and vegetables such as a lower risk of heart disease, very few Americans, especially low-income individuals, consume enough to meet the recommended amounts. For our Honor’s Project our team focused on the Ohio based SNAP-EBT food share program Produce Perks. To do so we studied two sets of data to our answer our research questions; ‘Has COVID-19 further impacted low-income individuals’ fruit and vegetable consumption’, How is the Produce Perks program impacted low-income consumers’, and “How can this program be better marketed to include more low-income individuals. Through our research we were able to quantity how well the program has impacted users lives as well as develop a marketing plan for local farmers markets to increase program awareness.

Research Sponsor

Sydney Chinchanachokchai

First Reader

Sucharita Ghosh

Second Reader

Steve Ash

Honors Faculty Advisor

Steve Ash

Comments

Signature sheet to come - awaiting readers responses

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.