College
Buchtel College of Arts and Sciences
Date of Last Revision
2023-05-05 12:44:32
Major
Marketing Management
Honors Course
6100:497
Number of Credits
2
Degree Name
Bachelor of Business Administration
Date of Expected Graduation
Fall 2021
Abstract
Despite the benefits of diets containing fresh fruits and vegetables such as a lower risk of heart disease, very few Americans, especially low-income individuals, consume enough to meet the recommended amounts. For our Honor’s Project our team focused on the Ohio based SNAP-EBT food share program Produce Perks. To do so we studied two sets of data to our answer our research questions; ‘Has COVID-19 further impacted low-income individuals’ fruit and vegetable consumption’, How is the Produce Perks program impacted low-income consumers’, and “How can this program be better marketed to include more low-income individuals. Through our research we were able to quantity how well the program has impacted users lives as well as develop a marketing plan for local farmers markets to increase program awareness.
Research Sponsor
Sydney Chinchanachokchai
First Reader
Sucharita Ghosh
Second Reader
Steve Ash
Honors Faculty Advisor
Steve Ash
Recommended Citation
Swindall, Taylor and Muntin, Anna, "COVID-19 Impact on Produce Perks" (2021). Williams Honors College, Honors Research Projects. 1467.
https://ideaexchange.uakron.edu/honors_research_projects/1467
Comments
Signature sheet to come - awaiting readers responses