College

College of Business Administration

Date of Last Revision

2021-05-06 08:53:21

Major

Supply Chain/Operations Management

Honors Course

6100:497

Number of Credits

2

Degree Name

Bachelor of Business Administration

Date of Expected Graduation

Spring 2021

Abstract

This paper explores the podcast industry with a focus on business related podcasts about entrepreneurship and startup businesses. The paper works to analyze the podcast industry and midwestern startup cities in order to assist podcast company, Upside.fm, in expanding their business model. The two main ideas researched throughout the paper are consumer behaviors in the podcast industry and the entrepreneurial ecosystems of multiple midwestern cities in the U.S including, Minneapolis, Minnesota, Kansas City, Missouri, Pittsburgh, Pennsylvania, and Indianapolis, Indiana. For the consumer behavior aspect of the research, a survey was conducted and analyzed to discover what podcast listeners enjoy and why non-listeners do not listen. The city analysis involved a quantitative analysis of numerical data and a qualitative analysis gathered from interviews with entrepreneurial leaders from the midwestern cities that were researched. The findings are condensed as recommendations for Upside.fm regarding how they could use the research to expand their business into new cities while also suggesting what further research can be done in the future.

Research Sponsor

Eric Hornung

First Reader

Joseph Fox

Second Reader

Andy Platt

Honors Faculty Advisor

Josph Fox

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