Date of Graduation

Winter 2014

Document Type

Honors Research Project

Research Sponsor

Dr. Slyvia White

First Reader

Dr. Val Pipps

Second Reader

Prof. Julie Cajigas


Gail Lewis White

Major: Business and Organizational Communication

Project Sponsor: Dr. Sylvia White

Number of Project Credits: 3


This Honors project redesigned the website of the Home Builders Association serving greater Portage and Summit counties (HBA). The goal of the new website was to enhance the social media image and internet presence of the HBA. The project included a competitive analysis of competing websites throughout the construction industry and a thorough analysis of the HBA’s internal and external communications. Under the supervision of Vice President of Operations Carmine Torio, this project has met and surpassed the goals set by both the organization and myself. The primary objectives of the Home Builders Association were to create a website which increases the value of the association by serving as an extension of the organization. These web pages have been created in order to communicate the company’s objectives, promote its upcoming events and ongoing services and stimulate two-way communication with the desired internal and external audiences of potential home builders, contractors, tradesmen and associates.