Department of Marketing

Title

AN EMPIRICAL INVESTIGATION OF MARKET BARRIERS AND THE POLITICAL ACTIVITIES OF INDIVIDUAL FIRMS.

Document Type

Article

Publication Date

Fall 2002

Abstract

A number of obstacles, many originating from political/government sources, adversely affect individual firms involved in operations outside of their domestic market. The purpose of this study was to investigate the role in which market access, existence of government policies, and market imperfections impact both the importance firms attach to, and the formalization of, political activities designed to reduce or eliminate such threats. The findings indicate, when faced with government/political threats, firms attach high levels of importance to political behaviors and this, in turn, is associated with formalized political activities on the part of the firm.

Volume

12

First Page

89