Date of Graduation
Honors Research Project
Bachelor of Science
Marketing: Marketing Management Program
Dr. Susan Hanlon
In this paper, the authors explore experiential learning pedagogy in the context of a business education based on the research of John Dewey (1897), David Kolb (2005), and Scott Wurdinger (2009). In addition to examining the definition of experiential learning and the various implementations of it, this research includes an examination of the business school standards body (AASCB) and of the components in a quality business education. The authors then delve into a literature review of experiential learning, which explores the social structure of education (Dewey, 1897), the process of experiential learning (Kolb, 2005), and specific experiential learning methods (Wurdinger, 2009). Next, the authors detail methods of experiential learning including project-based learning (Schwering, 2015), internships, study-abroad experiences, and finally conclude with a suggested implementation of the above methods. Throughout, references to individual studies like Sugata Mitra’s computer experiment (Mitra, 2001) and the Personal Financial Reporting Project (Arel, Hughes, Sander, 2011) illustrate the possibilities when implementing experiential learning in an educational environment.
Gollwitzer, Zach; Mack, Callie; and Mack, Brenna, "Experiential Learning and its Place in a Quality Business Education" (2017). Honors Research Projects. 553.