Department of Marketing
Title
Third-person effect comparison between US and Chinese social networking website users: Implications for online marketing and word-of-mouth communication
Document Type
Article
Publication Date
Fall 2010
Recommended Citation
Daugherty, Terry, "Third-person effect comparison between US and Chinese social networking website users: Implications for online marketing and word-of-mouth communication" (2010). Department of Marketing. Paper 210.
http://ideaexchange.uakron.edu/marketing_ideas/210