I. Q. Zoo: An Online Exhibit

Cummings Center for the History of Psychology

Abstract

The IQ Zoo was an animal training facility and tourist attraction in Hot Springs, Arkansas. Students of B. F. Skinner, Keller and Marian Breland used the principles of behaviorist psychology to train chickens, rabbits, pigs, raccoons, and other animals to perform tricks for the public. The couple would later go on to work with advertising companies, the government, and the entertainment industry, putting their animal training skills to work in a wide variety of settings.