Department of Marketing

Title

Building Skills with Professional Activity Reports

Document Type

Article

Publication Date

Spring 2006

Abstract

This paper describes a teaching innovation we have been using in marketing education to build professional skills among our students. We call the innovation "Professional Activity Reports" and have used this menu-based experiential learning methodology in our Business Negotiations, Professional Selling, Industrial Marketing, and Sales Management courses. This paper explains the rationale, operation, and effectiveness of this flexible approach to student skill development.