Psychology from the Margins


In 1967, social psychologist Milton Rokeach (1918 – 1988) proposed that in order for social psychology to remain relevant to the issues confronting the social sciences and the United States, it must adopt value as its core construct. In addition to influential conceptual advancements, his major contributions to this literature would include the development of the Rokeach Value Survey and the introduction of a method of experimentally inducing changes in values, termed "self-confrontation." Rokeach conceptualized this body of research as operating within an explicitly humanistic, democratic and socially-oriented ethic. As Rokeach's efforts to produce socially-relevant research expanded beyond the traditional contexts of social psychological research, they raised unique challenges and concerns with which the researcher would grapple during the remainder of his career.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.