Marketing: Sales Management Program
Bachelor of Science in Business Administration
Date of Graduation
This paper looks to narrow down the reasons that students undertake new credentials, specifically in sales fields. With a focus on character traits and upbringing, the goal is to ensure that there is a better understanding of the reasons that people undertake these credentials. The different benefits of credentials will be analyzed to determine the most influential reason that people would be willing to move forward. The combination of these factors will be used to provide recommendations of the best way to reach and influence the decision of the engineering students.
Federico De Gregorio
Scott, Joe, "The Effect of Behavioral Traits and Background on Engineering Students’ Decision-Making Process compared to Business Students" (2019). Williams Honors College, Honors Research Projects. 995.