Date of Last Revision

2019-06-18 09:43:20

Major

Marketing: Sales Management Program

Degree Name

Bachelor of Science in Business Administration

Date of Expected Graduation

Spring 2019

Abstract

This paper looks to narrow down the reasons that students undertake new credentials, specifically in sales fields. With a focus on character traits and upbringing, the goal is to ensure that there is a better understanding of the reasons that people undertake these credentials. The different benefits of credentials will be analyzed to determine the most influential reason that people would be willing to move forward. The combination of these factors will be used to provide recommendations of the best way to reach and influence the decision of the engineering students.

Research Sponsor

Frederik Beuk

First Reader

Federico De Gregorio

Second Reader

Chris Mahar

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