Date of Last Revision

2019-05-30 07:26:37

Major

Marketing: Marketing Management Program

Degree Name

Bachelor of Business Administration

Date of Expected Graduation

Spring 2019

Abstract

This paper summarizes the research conducted on how the Goodyear Tire and Rubber Company can utilize the "as-a-service" business model. The research consisted of a survey, focus group, and a secondary research report. The primary research was focused around the consumers' opinions of tire-buying, car maintenance, and current subscription services that the participants used. Thus data led to the recommendation for Goodyear to implement a subscription service that includes text reminders for car maintenance, a meet your technician feature, and tire credits.

Research Sponsor

College of Business

First Reader

Dr. Susan Hanlon

Second Reader

Mr. Andrew Platt

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