Marketing: Marketing Management Program
Bachelor of Business Administration
Date of Graduation
This paper summarizes the research conducted on how the Goodyear Tire and Rubber Company can utilize the "as-a-service" business model. The research consisted of a survey, focus group, and a secondary research report. The primary research was focused around the consumers' opinions of tire-buying, car maintenance, and current subscription services that the participants used. Thus data led to the recommendation for Goodyear to implement a subscription service that includes text reminders for car maintenance, a meet your technician feature, and tire credits.
College of Business
Dr. Susan Hanlon
Mr. Andrew Platt
Nutial, Nicholas; Myatt, Tara; Genetin, James; Paananen, Brenna; and Moore, Julian, "Goodyear "As a service" Project Plan" (2019). Williams Honors College, Honors Research Projects. 982.