Date of Last Revision
Bachelor of Business Administration
Date of Expected Graduation
Given the future of mobility, the increase in online shopping, and the ease of ridesharing, companies need to adapt their network to one that uniquely utilizes their resources to cater to these dramatic changes. The task in this case was to re-image Goodyear’s dealer network and find possible ways to use their excess space to help establish themselves in the future of mobility. The team conducted secondary research on three main topics: retail versus online shopping, Goodyear’s services compared to services needed by Uber and Lyft drivers, and information regarding the current and future status of ridesharing.
Dr. Susan Hanlon and Andrew Platt
Danay Kmatz, Noaa Lanotte, Zack Murray, and Jon Weaver
Baumann, Julia; Kmatz, Danay; Lanotte, Noaa; Murray, Zachary; and Weaver, Jonathan, "Strategic Opportunities in Rental Companies and Ridesharing" (2019). Williams Honors College, Honors Research Projects. 979.