Major

Business Administration

Degree Name

Bachelor of Business Administration

Date of Graduation

Spring 2019

Abstract

Given the future of mobility, the increase in online shopping, and the ease of ridesharing, companies need to adapt their network to one that uniquely utilizes their resources to cater to these dramatic changes. The task in this case was to re-image Goodyear’s dealer network and find possible ways to use their excess space to help establish themselves in the future of mobility. The team conducted secondary research on three main topics: retail versus online shopping, Goodyear’s services compared to services needed by Uber and Lyft drivers, and information regarding the current and future status of ridesharing.

Research Sponsor

Dr. Susan Hanlon and Andrew Platt

First Reader

Julia Baumann

Second Reader

Danay Kmatz, Noaa Lanotte, Zack Murray, and Jon Weaver

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