Date of Last Revision
2023-05-03 05:11:29
Major
Business Administration
Degree Name
Bachelor of Science in Business Administration
Date of Expected Graduation
Spring 2018
Abstract
Innovation is nothing new to The Goodyear Tire and Rubber Company. The near future will bring another phase of evolution as the focus of tires sales will shift with the growing popularity of ride sharing, car sharing, and autonomous vehicles. For the scope of our project, it initially seemed obvious to use Goodyear’s good name as a selling point for a partnership with car sharing companies. We surveyed students at several colleges across Ohio that have car sharing fleets on campus and asked them about how they utilize the vehicles. After discovering through these interviews that ride sharing was more popular, we expanded our research rather than relying on our intuition about car sharing. Ride sharing became the focus of our project, and we explored how Goodyear’s name, quality, and resources can be leveraged to entice ride share companies as well as their users and drivers.
Research Sponsor
Dr. Susan Hanlon
First Reader
Dr. Susan Hanlon
Second Reader
Andrew Platt
Recommended Citation
Rellinger, Nathaniel; Horstman, Erin; Radesic, Miranda; McKinley, Layne; Smalley, Nash; and Starvaggi, Rachel, "It's a Goodyear for Innovation" (2018). Williams Honors College, Honors Research Projects. 743.
https://ideaexchange.uakron.edu/honors_research_projects/743
Included in
Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Strategic Management Policy Commons