College of Business Administration

Date of Last Revision

2021-09-14 17:57:09


Sales Management

Honors Course

Honors Project in Business Administration

Number of Credits


Degree Name

Bachelor of Business Administration

Date of Expected Graduation

Spring 2021


The COVID-19 pandemic has affected the world in an unprecedented way with many countries being forced to shut down all non-essential businesses. A majority of people were laid-off or forced to work from home while the state mandated quarantine regulations. Due to fewer people and employees commuting on the roads, tire usage has decreased drastically. Companies, like The Goodyear Tire and Rubber Company, depend on high transportation and automobile usage and thus have been heavily impacted. In the nine months since 2020 began, Goodyear has reported sales of $2.367 billion dollars lower than their sales in 2019, which mostly came from the second quarter when lockdowns were in effect. The major decrease in sales has required Goodyear to analyze their current business practices, obtain knowledge of current consumer behavior, and explore new opportunities as they make the decision to either downsize, pivot, or expand their operations further. This paper consists of information found on the tire industry, car sharing industry, ride sharing industry, transportation industry, and consumer behavior on tires in personal vehicles. This collection of information is to serve as a basis for primary research into how The Goodyear Rubber and Tire company can respond to the COVID-19 pandemic.

Research Sponsor

Rodrigo Ciossani

First Reader

Joseph Fox

Second Reader

Andy Platt

Honors Faculty Advisor

Joeseph Fox



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