College of Business Administration
Date of Last Revision
Honors Project in Business Administration
Number of Credits
Bachelor of Business Administration
Date of Expected Graduation
The COVID-19 pandemic has affected the world in an unprecedented way with many countries being forced to shut down all non-essential businesses. A majority of people were laid-off or forced to work from home while the state mandated quarantine regulations. Due to fewer people and employees commuting on the roads, tire usage has decreased drastically. Companies, like The Goodyear Tire and Rubber Company, depend on high transportation and automobile usage and thus have been heavily impacted. In the nine months since 2020 began, Goodyear has reported sales of $2.367 billion dollars lower than their sales in 2019, which mostly came from the second quarter when lockdowns were in effect. The major decrease in sales has required Goodyear to analyze their current business practices, obtain knowledge of current consumer behavior, and explore new opportunities as they make the decision to either downsize, pivot, or expand their operations further. This paper consists of information found on the tire industry, car sharing industry, ride sharing industry, transportation industry, and consumer behavior on tires in personal vehicles. This collection of information is to serve as a basis for primary research into how The Goodyear Rubber and Tire company can respond to the COVID-19 pandemic.
Honors Faculty Advisor
Zubek, Nicholas; Morgan, Alexander; Pekkola, Alyson; Jancewicz, Kayla; and Rovnak, Thomas III, "An Analysis of How The Goodyear Rubber and Tire Company Should Navigate the Covid-19 Pandemic" (2021). Williams Honors College, Honors Research Projects. 1354.