College

College of Business Administration

Date of Last Revision

2021-04-28 18:09:44

Major

Business Administration

Honors Course

6100:497:003

Number of Credits

3

Degree Name

Bachelor of Business Administration

Date of Expected Graduation

Spring 2021

Abstract

Our team will conduct secondary and primary research to analyze the business podcast industry, as well as our client Upside FM. Through extensive research on both the industry and company, we will develop a city-by-city analysis to understand the local communities, emerging business prospects, potential sponsors in the area, and competitors as well. Factoring in all the aforementioned knowledge and analyses, we will arrive at conclusions as to the optimal cities for Upside's expansion. Other recommendations will include current media competition and ways they could improve the content and structure of their business model.

Research Sponsor

Eric Hornung

First Reader

Joseph Fox

Second Reader

Andy Platt

Honors Faculty Advisor

Joseph Fox

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