College of Business Administration
Date of Last Revision
Number of Credits
Bachelor of Business Administration
Date of Expected Graduation
Our team will conduct secondary and primary research to analyze the business podcast industry, as well as our client Upside FM. Through extensive research on both the industry and company, we will develop a city-by-city analysis to understand the local communities, emerging business prospects, potential sponsors in the area, and competitors as well. Factoring in all the aforementioned knowledge and analyses, we will arrive at conclusions as to the optimal cities for Upside's expansion. Other recommendations will include current media competition and ways they could improve the content and structure of their business model.
Honors Faculty Advisor
Vang, Gabrielle; Counts, Brandon; Suarez, Gema; and Wolski, Nicholas, "Upside FM: Emerging Business Podcasts" (2021). Williams Honors College, Honors Research Projects. 1333.