Project Title

4 Goodyears

College

College of Business Administration (CBA)

Date of Last Revision

2020-05-08 07:15:14

Major

Accounting

Honors Course

Honors Project

Number of Credits

1

Degree Name

Bachelor of Science

Date of Expected Graduation

Spring 2020

Abstract

The objective of this research project is to develop a new product or service line for Goodyear that does not involve the production or sale of tires. Goodyear is interested in developing unique business ideas they can capitalize on in innovative ways. To accomplish this, it is important to understand Goodyear’s core competencies and how its knowledge and talent can be applied to new business activities. For this reason, we must first understand the company’s history, values, and goals.

Research Sponsor

Goodyear

First Reader

Joe Fox

Second Reader

Andy Platt

Honors Faculty Advisor

Joe Fox

Included in

Business Commons

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