College of Business Administration (CBA)
Date of Last Revision
Number of Credits
Bachelor of Science
Date of Expected Graduation
The objective of this research project is to develop a new product or service line for Goodyear that does not involve the production or sale of tires. Goodyear is interested in developing unique business ideas they can capitalize on in innovative ways. To accomplish this, it is important to understand Goodyear’s core competencies and how its knowledge and talent can be applied to new business activities. For this reason, we must first understand the company’s history, values, and goals.
Honors Faculty Advisor
Hofacker, Justin; Bryan, Hannah; Sweitzer, Stephen; Dickirson, Dean; and Milich, Nick, "4 Goodyears" (2020). Williams Honors College, Honors Research Projects. 1172.