College
College of Business Administration (CBA)
Date of Last Revision
2023-05-04 00:10:23
Major
Accounting
Honors Course
Honors Project
Number of Credits
1
Degree Name
Bachelor of Science
Date of Expected Graduation
Spring 2020
Abstract
The objective of this research project is to develop a new product or service line for Goodyear that does not involve the production or sale of tires. Goodyear is interested in developing unique business ideas they can capitalize on in innovative ways. To accomplish this, it is important to understand Goodyear’s core competencies and how its knowledge and talent can be applied to new business activities. For this reason, we must first understand the company’s history, values, and goals.
Research Sponsor
Goodyear
First Reader
Joe Fox
Second Reader
Andy Platt
Honors Faculty Advisor
Joe Fox
Recommended Citation
Hofacker, Justin; Bryan, Hannah; Sweitzer, Stephen; Dickirson, Dean; and Milich, Nick, "4 Goodyears" (2020). Williams Honors College, Honors Research Projects. 1172.
https://ideaexchange.uakron.edu/honors_research_projects/1172