Department of Marketing

Welcome to the Marketing Department at The University of Akron where we strive to stay in the forefront of marketing education, practice and research. Our hands-on, applied philosophy of education is highlighted by real clients and real-world case studies that reflect the complexity and challenges of today's marketing environment. We welcome you to join us and learn the theories, skills and techniques necessary to apply the latest marketing technologies in the new economy.


Submissions from 1986


Time Compression, Response Opportunity and Persuasion., Douglas Hausknecht