Department of Marketing

Title

A Framework for Market-Based Organizational Learning: Linking Values, Knowledge, and Behavior.

Document Type

Article

Publication Date

Fall 1997

Abstract

The authors review the concept of organizational learning and present a broad conceptual framework for its modeling. Within this framework, one specific process for market-based organizational learning is postulated. An empirical test of this model leads the authors to conclude that a more positive learning orientation (a value-based construct) will directly result in increased market information generation and dissemination (knowledge-based constructs), which, in turn, directly affects the degree to which an organization makes changes in its marketing strategies (a behavioral construct). Managerial implications are discussed.

Publication Title

Journal of Academy of Marketing Science

Volume

25

First Page

305

Last Page

318