Salesperson Navigation: The Intra-organizational
Salespeople require the ability to navigate within their own organization to get what they need to be successful given today's demanding customers. The literature on personal selling provides little guidance on this dimension of the sales role and how it might impact selling performance. We develop the notion of Salesperson Navigation (SpN), embed SpN within a conceptual framework, and show how SpN works to impact individual sales performance. We develop both managerial and research perspectives around this phenomenon.
Plouffe, Christopher, "Salesperson Navigation: The Intra-organizational" (2007). Department of Marketing. 170.