Date of Graduation

Fall 2018

Document Type

Honors Research Project

Degree Name

Bachelor of Arts

Major

Business & Organizational Communication - PR

Research Sponsor

McKenna Vietmeier

First Reader

Juan E. Contreras

Second Reader

Gary Hunter

Abstract

This style guide serves as training material for online communication strategies at the Conversation Station, an afterschool nonprofit organization for students in rural Ashtabula County (Orwell). By utilizing this guide, board members of the Conversation Station will be able to understand the importance of online engagement with the community to accomplish goals, hire communication liaisons based on the skills and knowledge necessary to perform tasks in the guide, and hold the liaison accountable by the fulfillment of tasks detailed. The style guide will also insure that despite communication liaisons coming and going, the Conversation Station’s online character remains consistent. By reviewing resources, including interviews with Conversation Station board members and analyzing the organization’s online commutation, and performing a SWOT (strengths, weaknesses, opportunities, threats) analysis on the nonprofit, I was able to create a style guide that encapsulates the organization’s mission, goals, and values so that they can be represented throughout the Conversation Station’s online communication platforms.

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