Date of Graduation

Spring 2018

Document Type

Honors Research Project

Degree Name

Bachelor of Science in Business Administration

Major

Business Administration

Research Sponsor

Dr. Susan Hanlon

First Reader

Dr. Susan Hanlon

Second Reader

Andrew Platt

Abstract

Innovation is nothing new to The Goodyear Tire and Rubber Company. The near future will bring another phase of evolution as the focus of tires sales will shift with the growing popularity of ride sharing, car sharing, and autonomous vehicles. For the scope of our project, it initially seemed obvious to use Goodyear’s good name as a selling point for a partnership with car sharing companies. We surveyed students at several colleges across Ohio that have car sharing fleets on campus and asked them about how they utilize the vehicles. After discovering through these interviews that ride sharing was more popular, we expanded our research rather than relying on our intuition about car sharing. Ride sharing became the focus of our project, and we explored how Goodyear’s name, quality, and resources can be leveraged to entice ride share companies as well as their users and drivers.

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