Date of Graduation

Spring 2017

Document Type

Honors Research Project

Degree Name

Bachelor of Science

Major

Sport Studies - Sport Management

Research Sponsor

Seungbum Lee

First Reader

Matthew Juravich

Second Reader

Alan Kornspan

Abstract

In recent years intercollegiate athletics is becoming more of a revenue-driven business. One of the ways that sport organizations can generate or increase their revenue is by using their stadiums as non-sporting event venues. However, not much is known about how collegiate athletic departments strategically utilize their football stadiums as non-sporting event venues. Thus, the purpose of this study sought to answer three questions: 1) how many athletic departments in the Mid-American Conference offer information as to the availability of football stadiums as non-sporting event venues on their websites, and what types of information are available on their websites?, 2) what are the reasons for not offering information as to the availability of football stadiums as non-sporting event venues?, and 3) how do the athletic departments use football stadiums as non-sporting event venues? The results of this study show that only few MAC athletic departments provide any information as to the availability of their football stadiums as non-sporting event venues. The remainder of the athletic departments either prefer to keep that information internal or the athletic departments are in a transitional stage where they are working to provide that information on their athletics website in near future. A majority of the uses of the football stadium as a non-sporting event venue come from local businesses or organizations. Also further discussion was provided.

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