Date of Graduation

Spring 2017

Document Type

Honors Research Project

Degree Name

Bachelor of Business Administration

Major

Marketing: Marketing Management Program

Research Sponsor

Dr. Deborah Owens

First Reader

James McKelvey

Second Reader

Mark Rittenour

Abstract

The Hult Prize competition is the worlds largest international case competition. After participating in the Hult Prize for the past 2 years as the team captain, one which the group came out as one of the top 10 teams out of over 25,000 for a business model that aimed to double the income of individuals making less than $2 a day, I have created an overarching guide that will guide future teams to being successful within the competition. The key is to focus on a few on a few key parts: building a team, the general timeline, research, brainstorming, finances, the presentation, and Q&A. There are also important tips to consider, as well as what not to do. While the guide revolves around the Hult Prize, it can also be helpful when looking creating a start-up company within the category of social entrepreneurship and pitching to investors.