Date of Graduation
Honors Research Project
Bachelor of Business Administration
Marketing: Marketing Management Program
The Goodyear Tire and Rubber Company
The Goodyear Tire and Rubber Company is investigating whether or not their soybean oil tires should be advertised as such to the public. This paper discusses the various research methods that were used to come up with reccomendations to Goodyear. Some of these methods include secondary search, store observations, a survey, and a focus group. With the recommendations outlined in the paper, The Goodyear Tire and Rubber Company can assure great success with their soybean oil tires.
Moeller, Alexa; Kleines, Sara; Gawdyda, Kristyn; Hershberger, Logan; and Lauber, Casey, "Honors Project- Goodyear" (2017). Honors Research Projects. 373.