Date of Graduation

Spring 2016

Document Type

Honors Research Project

Degree Name

Bachelor of Arts

Major

Business and Organizational Communication - Public Relations

Research Sponsor

Dr. Val Pipps

First Reader

Juan E. Contreras

Second Reader

Dr. Kathleen D. Clark

Abstract

This project was created as a result of a need to for social media guidance and best practices for churches and nonprofits. Research was conducted on current social media trends, statistics, and strategy. Five medium-to-large nondenominational churches made their analytics available. Data was taken from their analytics to discover what kinds of posts received the most engagement. The result of the research is a reader-friendly, best practices social media guide for churches.

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