Date of Graduation

Fall 2015

Document Type

Honors Research Project

Degree Name

Bachelor of Arts

Major

Business and Organizational Communication - Public Relations

Research Sponsor

Julia Spiker

First Reader

Laura Stroia

Second Reader

Kathleen Clark

Abstract

This project examines the effectiveness of ServiceMaster of Hudson’s communication and proposes a public relations plan to generate business revenue by boosting awareness and engagement in the local community. Research revealed that the community is largely unaware of ServiceMaster of Hudson and that the company has a low reach on social media compared to competitors. Therefore, a public relations plan was created with focus on four areas: social media engagement, development of marketing materials, hiring of new employees, and employee engagement. The project also contains an appendix of materials created for ServiceMaster of Hudson, including advertisements and a schedule of social media posts. The public relations plan provides direction for the company moving forward, both immediately and as a model for future campaigns. This project gains insight into the challenges small businesses face and explores suggested strategies for improving their public relations.

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