Date of Graduation

Spring 2016

Document Type

Honors Research Project

Research Sponsor

Dr. John Jewell

First Reader

Dr. Susan Hanlon

Second Reader

Kevin Smith

Abstract

As part of our Leadership Experience Project through the Institute of Leadership Advancement, our goal was to create an alternative revenue stream for an Akron cancer charity, Life Is Good No Matter What. As a team of three, we had to plan, development and implement our strategy over the course of a year. We researched charities and trends in the charity space which led us to the development of a product. After much time, we developed the idea of an ice cream line that not only fit the message of Life Is Good No Matter What, bus also helped define the brand. In the end, we did not launch the product but created a plan for the charity to implement.

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