Date of Graduation
Honors Research Project
Bachelor of Business Administration
Marketing: Marketing Management Program
James D. McKelvey
Old Style Havana Rum Start Up Plan includes the market analysis and feasibility of creating start up rum company in North East Ohio. A rum industry analysis helps lead to a creative start up strategy and a first year financial plan for what will be a new liquor on the market.
Midlik, Bryan S., "Old Style Havana Rum: Start Up Plan" (2015). Honors Research Projects. 171.